COLORADO SPRINGS, Colo. – As the 2021-22 season nears, the National Collegiate Hockey Conference (NCHC) has announced multiple changes to its full-time office staff. The staff changes place more of a focus on external communications, fan engagement and expanding the NCHC brand.
As part of that strategic initiative, the NCHC has hired Sam Kuhne to serve as the Conference’s first Digital Content & Creative Services Coordinator. In her role, Kuhne will produce a variety of digital content for fans to consume on NCHC.tv and the Conference’s social media platforms. In addition, she will assist with updating the NCHC’s social media channels and websites (NCHCHockey.com and NCHC.tv). Kuhne will also help coordinate planning of NCHC events and select other internal operations.
“We are very excited to have Sam join our NCHC team as the Conference continues to grow and develop its digital footprint,” NCHC Associate Commissioner Michael Weisman said. “Her strong video skills will only add to and enhance the content fans have come to enjoy from the NCHC in years past.”
Kuhne joins the NCHC after serving as a junior video editor for The Oxford Club, a financial publishing and investment company, for the past seven months. Prior to that, she served as a production intern with the Pittsburgh Penguins from January through May of 2020 until the NHL season was halted due to the COVID-19 pandemic. While with the Penguins, Kuhne worked game nights and produced videos for PensTV and the Penguins’ social media channels.
Kuhne, a native of Johnstown, Pa., graduated from California University of Pennsylvania in 2020 with her bachelor’s degree in communication studies and a marketing minor. She now resides in Colorado Springs and will officially start her position with the NCHC on Thursday, August 19.
Along with Kuhne’s hiring, Weisman, who has been with the NCHC since 2013, has been promoted from Director of Communications to Associate Commissioner. As part of his new role, Weisman will oversee Kuhne as the Digital Content & Creative Services Coordinator. In addition, he will take on an expanded role in the NCHC’s overall external operations, branding and marketing plans, and oversight of the Conference’s digital network, NCHC.tv.
“Michael Weisman has been instrumental in the growth and overall success of the NCHC over the past eight seasons,” NCHC Commissioner Josh Fenton said. “His work and commitment to our digital platforms has clearly placed the Conference as the most innovative and engaging in all of college hockey. This promotion is very deserved, and we are excited for Michael to further enhance the NCHC’s external operations.”
Verna Toller, the Conference’s long-time Business Operations Manager, has taken a full-time job elsewhere in Colorado Springs. However, the NCHC is fortunate to keep Toller as an independent contractor to continue handling Conference financial matters. Toller has worked for the NCHC since before play began in 2012.
“We cannot thank Verna enough for the passion and commitment she provided the Conference and all member institutions over the past nine years. Verna’s dedication to the success of the NCHC was outstanding,” Fenton said. “We are fortunate and excited she has decided to continue being a part of our Conference family, helping to manage financial matters.”