COLORADO SPRINGS, Colo. – After completing her internship with the National Collegiate Hockey Conference (NCHC) in 2018-19, Paige Shacklett will once again serve on the staff of the NCHC in 2019-20 after being promoted to marketing and communications coordinator. Shacklett began her second season with the NCHC in mid-August and her nine-month appointment will run through mid-May.
Shacklett served as the NCHC’s inaugural marketing and communications intern a season ago, completing a nine-month stint in the conference office. In her internship role, she was focused on increasing the NCHC’s fan engagement and outreach on social media, as well as serving as a feature writer. Shacklett oversaw the conference’s Instagram and Snapchat accounts, while coming up with new contests and promotions that were featured across all the NCHC’s social media channels throughout the season. In addition, she wrote 10 feature stories and several press releases for NCHCHockey.com, while assisting with marketing initiatives and video content creation. She also updated other sections of NCHCHockey.com and created the 2018-19 NCHC Media Guide, while being heavily involved in social media and organizational efforts at 2018 NCHC Media Day and the 2019 Frozen Faceoff.
“We are delighted to have Paige back with us for another season. She was a great asset to the NCHC in 2018-19, generating and implementing several new ideas for our fans enjoyment” said Michael Weisman, NCHC Director of Communications. “Paige is certainly deserving of her promotion and her familiarity with conference operations will make for an easy transition. I look forward to even bigger and better things from Paige in her second year with the NCHC.”
As the NCHC’s marketing and communications coordinator, Shacklett will handle similar duties to her first year with the conference, but will take on a larger role in planning social media activities and contests, as well as feature stories on NCHCHockey.com. She will also be more involved in the organization and execution of events such as 2019 NCHC Media Day and the 2020 NCHC Frozen Faceoff.
“I couldn’t be more excited to return to the NCHC for a second season,” Shacklett said. “It’s an honor to be a part of the NCHC staff and I’m looking forward to another phenomenal year aimed at highlighting the member teams and expanding fan engagement.”
Prior to joining the NCHC in August of 2018, Shacklett served as a media relations student assistant at Arizona State University for three seasons, while completing her degree. In her role at ASU, she assisted with communications and media efforts for the men’s hockey and women’s tennis teams, including writing game recaps, press releases and features for TheSunDevils.com, as well as serving as the gameday media contact for home events. She also helped with social media, statistics and updating student-athlete bios and game notes for the hockey and tennis programs.
In addition to working ASU events, Shacklett has helped with media efforts at the 2017 NCAA Men’s Final Four, the 2016 Pac-12 Wrestling Championships and the inaugural Ice Vegas Invitational hockey tournament in January of 2018, as well as the Desert Hockey Classic, hosted by Arizona State. She also implemented successful social media campaigns for ASU’s Sun Devil Fitness Complex and Scottsdale Community College.
Shacklett, a Durango, Colo. native, graduated with a bachelor’s degree in sports journalism from ASU’s Walter Cronkite School of Journalism and Mass Communications in 2017. She then earned her master’s degree in sports law and business from Arizona State’s Sandra Day O’Connor College of Law in May of 2018.
Paige Shacklett, seen here working the 2019 NCHC Frozen Faceoff, returns to the NCHC for her second season in 2019-20.